The original Pronto watch company was established in the famous Jahre region of Switzerland in 1890. It was one of the Swiss brands that could not recover from the Quartz watch onslaught in the 70’s and finally ceased operations in 2000 when it was sold to Stelux Holdings.
Stelux is a Hong Kong based company and also owns the Universal Geneve, Cyma and Solvil et Titus brands and either have the same ownership or a close business tie-up with the City Chain group who carry these brands in their outlets. These brands may still have similar Quality and build as the original brands but they have nowhere near the same pedigree or style as the original brands. Universal Geneve for example once stood shoulder-to-shoulder to the likes of Audemars Piguet, Girard-Perregaux, Patek Philippe and Rolex.
I mentioned in a previous post that I had a Pronto watch project ongoing. My Pronto Incabloc is a vintage Swiss model that I picked up for less than $20 more than 10 years ago. It has never been serviced whilst I have owned it and has always worked accurately every time I put it on. Josh, ‘spotted’ it in my collection a couple of years ago when his Tag was in for repairs. We put a new strap on it and he has been using it since.
A couple of weeks ago the crystal and second hand magically ‘fell off‘ while he was wearing it. I had no concerns about being able to replace the crystal but was not sure what to do about the hand. Unique Time De Watch in the Bencoolen came to the rescue. He managed to fit a Rolex second hand and the watch is happily ticking away and ready for new adventures with Josh.
How much did this Project cost? – less than $20 🙂