I just came across this very unusual website – http://www.mkiiwatches.com
Mk II apparently started as a business selling watch parts about a decade ago but has now grown to become a watch company specializing in Swiss and Custom Made watches. They say they produce 1000 pieces a year and use mainly ETA movements with customised rotors.
They are now taking orders for a limited edition of 300 pieces paying homage to the “Omega Seamaster 300″. I think the watches are overpriced for what they are but it is an interesting business concept that seems to be paying dividends.
They also have some useful information in their FAQ section